On the afternoon of May 23, the 41st lecture of "Broad Vision in Management — SEM Alumni Forum" was successfully held in Room 405 of the Economics and Management Building. The event invited alumnus Cheng Quanming (Management PhD Class of 2013), Vice General Manager of Beijing Funaiet Laundry Service Co., Ltd., to share with faculty and students his talk on "Pursuing Customer Value for Continuous Enhancement and Achieving Sustainable Enterprise Development." The lecture was hosted by Wu Sen, Party Secretary of the School of Economics and Management.

Secretary Wu Sen expressed gratitude to alumnus Cheng Quanming for serving as the guest speaker of this Alumni Forum and introduced his background to the faculty and students.

During the engaging lecture, alumnus Cheng Quanming provided a comprehensive and nuanced interpretation of the new consumer environment in the laundry service industry, evolving consumer demographics, shifting consumption habits, marketing channels, and emerging opportunities, drawing on his keen business acumen. He conducted an in-depth analysis of the industry's future development trends and shared forward-looking reflections on the essence of business. He noted that although the current consumer environment is complex and volatile, the quality consumption sector still holds tremendous growth potential. In the face of increasingly diversified and personalized customer demands for value, the rapid advancement of technology has also raised higher expectations for team adaptability. Whether teams can grow swiftly and keep pace with the times will determine whether Funaiet can sustain its competitive edge. Funaiet has remained committed to its core philosophy of enhancing customer value, maintained acute sensitivity to consumer needs, and treated quality, speed, convenience, and safety as its central pursuits. By continuously refining its service standards, Funaiet strives to deliver a more professional, efficient, and reassuring laundry experience, thereby advancing sustainable enterprise development.
Alumnus Cheng Quanming enthusiastically encouraged students to remain steadfast in their ideals and convictions, clarify their personal goals, study professional knowledge diligently, continuously enhance their practical skills, and gradually realize their life aspirations through perseverance and relentless effort.

At the conclusion of the lecture, Secretary Wu Sen, on behalf of the School, once again expressed her gratitude to alumnus Cheng Quanming for his insightful presentation and recounted his diligent and industrious academic journey during his doctoral studies. She encouraged students to take outstanding alumni as role models, cherish their time on campus, strive diligently, and grow into responsible and capable young people of the new era. She warmly welcomed alumni to visit frequently and continue to follow and support the development of the School, and noted that to build a communication bridge between alumni and current students, "Broad Vision in Management — SEM Alumni Forum" would continue to invite distinguished alumni as guest speakers to share cutting-edge industry knowledge, and welcomed everyone to stay tuned.
