School of Economics and Management

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Ling Hu

Associate Professor

Email:huling@ustb.edu.cn

Academic qualifications

08/2019-08/2020 Hornorary Visiting Scholar, La Trobe University, Melbourne, Australia
08/2016-11/2016 Visiting Scolar, Queensland of Technology, Brisbane, Australia
09/2005-07/2010 PhD, Tsinghua University
07/2007-07/2008 Visiting Scholar, University of Illinois at Urbana-Champaign (UIUC), USA
07/2005 MS, University of International Business and Economics, Beijing, China
07/2002 BS, University of International Business and Economics, Beijing, China

Publications

Journal Papers:
> Ling HU, Xiaoguang WU. Application of 5T Word-of Mouth Marketing Model in Weibo Marketing:
Taking Alipay’s “Chinese Koi” as an Example. Journal of Economics,
Business and Management. Vol. 7, No. 2, May 2019
> Ling HU, Yuexin Han. The Influence of Content Characteristic
of Enterprise Micro-Blog on the Word of Mouth Re-Diffusion of Consumers.
Chinese Journal of Management [J]. Vol. 15 No.11: 1713-1721, Nov. 2018（CSSCI）
> Ling HU, Jongmoon KIM, Dong CHENG. A Case Study: The Research on
the Information Sharing Mechanism of Manufacturing Firms Under the Background of Global
Supply Chain Paradigm. Journal of Southeast University (Philosophy and Social Science)
[J]. Vol. 20 No. 3, May 2018（CSSCI）
> Ling HU. An approach to evaluating the enterprise strategic crisis management with
uncertain linguistic information. JOURNAL OF INTELLIGENT & FUZZY SYSTEMS [J]. March 2015 (SCIE)
> Ling HU. Research on the Application of Regression Analysis Method in Data Classification.
Journal of Networks [J]. Nov. 2014 (CPCI-S) (INSPEC:14872809)
> Ling HU, A Statistical Analysis on the Relationship Between Autonomy and Innovation Performance
of MNCs’ Chinese Subsidiary. Statistics and Decision[J]，20：185-188，Oct. 2014（CSSCI）
> Ling HU, A Research on the Influencial Factors of Enterprise Innovation Performance—Based
on the Perspective of Enterprise Ecosystem. Statistics and Decision [J]，16：172-175，Aug. 2014（CSSCI）
> Ling HU, Lyhorn Moeun. A Study on the International Diversification Motives of
Multinational Corporations. Research Journal of Applied Sciences, Engineering and Technology [J]. May 2013
> Ling HU, Lyhorn MOEUN. A Focus on MNCs’ Foreign Market Entry Strategy in Emerging
Economies: ‘A Strategy Tripod’. Energy Education Science and Technology Part B:Social And
Educational Studies [J]. September 2013
> Ling Hu. Strategic Management Knowledge Transfer, Absorptive Capacity and
the Attainment of Strategic Objective of MNCs’ Chinese Subsidiaries. Modern Economy [J]. 2012 July.
> Ling HU. A Study on the Strategic Position of MNCs’ Chinese Subsidiaries, Autonomy
and Performance. Science of Science and Management of S.&.T. [J].Nov. 2012. 33（11）：134-142. （CSSCI）
> Ling HU，Zhanming JIN. An Empirical Research on the Strategic Management
Knowledge Transfer Mechanism between MNC Headquarters and Chinese Subsidiaries.
R&D Management[J].Jun 2012. 24(3): 25-36. （CSSCI）
> Ling HU，Zhanming JIN. A Study on the Influence of Strategic Management
Knowledge Characteristics on the Performance of MNCs’ Chinese Subsidiaries.
Science Research Management[J]. Apr. 2012. 33 (4): 93-101. （CSSCI）
>. Ling HU，Zhanming JIN. A Case Study: The Construction of Strategy Management
Knowledge Transfer Mechanism of MNCs. Studies in Science of Science. 2010. Vol. 28，5（CSSCI）
> Ling HU，Zhanming JIN. An Exploration on the Economics Foundations of the
Research of Enterprise Strategic Management. Journal of Tsinghua
University (Philosophy and Social Sciences. 2008.Vol.23
> Ling HU，Zhanming JIN. An Exploration on the Theory Building
of Strategy Management Research. Studies in Science of Science. 2008. Vol. 26
> Ling HU，Zhanming JIN. Two Methodologies on Strategy Management: The Realism View and the
Constructivism View. Science of Science and Management of S.&.T.. 2007. Vol. 7（CSSCI）
Conference papers:
>WOO Pyung Ho, HU Ling. The relationship between intercultural communication
and organization performance between China and Korea. International Conference on Management,
Economics & Social Science (ICMESS, 2019)
> HU Ling, HEANG ChhengAun. The Research on Cambodian
Consumers' Behaviors on Online Shopping in Cambodia.
The Second International Symposium on Management, Innovation & Development (MID2015)
> Ling Hu, Peter Daniel Deng Bul. A Research on Unemployment of South
Sudan based on the Perspective of Private
Employment Agencies. International Conference on Education Science and Human Development [ESHD2014]
> HU Ling,Carla Baessa.The Quality Improvement of Tourism Management in Cape Verde. The 12th Annual
Conference of China Industrial Technology Association of Economics & Management Institutes and The
First International Conference on Management, Innovation & Development (MID2014)
> Ling HU, Lyhorn Moeun. Motives behind International Diversification of Multinational Corporations.
Accepted by 2012 Global Information and Management Symposium (GIAMS 2012) in Shanghai.
> Ling Hu, Kudratova Shamsiya. A Research on Expatriate Management in MNCs: For the Effective
Implementation of the Project. Accepted by 2012 The International Conference Management and Information
Engineering (ICMAIE 2012) in Wuhan
> Ling HU. Strategic Management Knowledge Transfer, Absorptive Capacity and the Attainment
of Strategic Objective of MNCs’ Chinese Subsidiaries. The International
Conference on Computer and Management (CAMAN 2012)
> HU Ling. A Research on the Mechanism of Strategic Management Knowledge
Transfer From MNC Headquarters to Chinese
Subsidiaries. 2011 International Conference on Innovation and Information Management (ICIIM 2011)
> HU Ling, JIN Zhanming. The Attainment of MNC’s Strategic Objective in the Chinese Market:
A Knowledge-based View. Accepted by Hawaii International Conference on Business 2010. Hawaii, USA.
> Ling Hu. Knowledge quality: the cornerstone of strategy management knowledge transfer. Accepted
by 2008 Strategic Management Society (SMS) Annual Conference in Cologne
> HU Ling, JIN Zhanming, A Research On Knowledge Quality Assurance Mechanism of MNCs
Knowledge Transfer Strategy, Entrepreneurial Strategy Innovation and Sustainable
Development, ICSM, ISI –ISSHP）
> Ying SU, Ling HU, Zhanming JIN. System Dynamics Modeling for Strategy Implementation of Service
Innovation. Accepted by the Fourth IEEE Conference on Service Systems and
Service Management (ICSSSM2007) (EI：20081211151821)
> HU Ling, SU Ying, JIN Zhanming. Design and Construction of Knowledge
Innovation Platform for High-tech SMEs. Accepted by Manufacturing & Service Operations
Management (MSOM 2007)
Books:
> HU Ling. New Media Marketing and Management (in Chinese).
Tsinghua University Press. In the publication process
> HU Ling. Marketing Management and Marketing Planning (in Chinese).
University of International Business and
Economics Press. August 2017.
> HU Ling. The Research on Theories and Empirical Studies of Knowledge Transfer of Chinese
Subsidiaries of Multinational Corporations (in Chinese). University of International Business
and Economics Press. October 2015.
> Ding Guiming, Zhang Lijun, Strategy——Environment, Enterprise and Entrepreneur, Beijing: China
Development Press, Chapter 7 and 8, July 2008;
> Heinz Weihrich, Harold Koontz. Essentials of Management—An International Perspective version 7,
Translated Version, Beijing: China Machine Press, In charge of the translation of Chapter 17 and 18, March 2009

Research Funding

1. 2019/01- 2021/12 Participating National Natural Science Foundation (NNSF) project ‘The influence mechanism of network hierarchy on the innovation performance of cooperative research & development-oriented enterprises: the double intermediary of desorptive capacity and absorptive capacity’
2. 2016/01-2018/12 Participating National Natural Science Foundation (NNSF) project ‘A Research on the Formation of Social Capital and Socialization Process of New Employees: Based on Self-Categorization Theory’ (Grant No.: 71572011).
3. 2014/01-2015/01 Participating National Natural Science Foundation (NNSF) project ‘A Research on the Consumption Behavior of Hedonic Goods and Consecutive Decision Model of Chinese Consumers’ (Grant No.: 71302165).
4. 2014/8-2015/9 In charge of Fundamental Research Funds for the Central Universities ‘A Study on the Influence of Strong Ties on the Knowledge Transfer of Enterprise Ecosystem’ (Grant No.: FRFBR14014A).
5. 2014/12-2016/12 In charge of English Teaching Course Construction Project ‘Advertising and Marketing Plan’ of University of Science and Technology Beijing.
6. 2014/12-2016/12 In charge of Graduate Students’ Textbook Funding Project ’Marketing Management and Marketing Planning’ of University of Science and Technology Beijing.
7. 2013-2015/12 In charge of Beijing Higher Education Young Elite Teacher Project ‘A Study of Knowledge Transfer Mechanism of Enterprise Ecosystem—Based on Social Network Perspective’ (Grant No.: YETP0395).
8. 2012/01-2013/12 In charge of Fundamental Research Funds for the Central Universities ‘A Study on the Abroad Marketing Knowledge Transfer Mechanism of Chinese Multinational Corporations’ (Grant No.: FRFTP12119A).
9. 2011/07-2012/07 In charge of China Postdoctoral Science Foundation Project ‘A Research on the Knowledge Transfer Efficiency Between Core Firms and Member Firms of Enterprise Ecosystem’ (Grant No.: 2011M500245).
10. 2008/5-2008/8 Working on the project of Strategic Workforce Planning at the headquarter of United Nations in New York, USA.
11. 2008/1-2009/12 Participating National Natural Science Foundation (NNSF) project ’A Research on
the Application and Guarantee Mechanism of Information Quality’ ( Project number: 70772021).
12. 2007/2-2008/12 Participating National Social Science Foundation (NSSF) project ‘An Empirical Research on the Influence of Enterprise Social Network on Strategy Choice and Performance ’ (Project number: 07BJY015).
13. 2006/6-2006/8 Participating on the project ‘the investigation of corporate culture and performance appraisal system’ for the real estate company Purple Jade in Beijing.
14. 2005/5-2006/10 Participating the project concerning enterprise strategy sponsored by both HEC of France and Tsinghua University, responsible for the part of ‘Corporate Strategies of Chinese Emerging
Multinationals’ together with professor JIN Zhanming.
15. 2003/12-2004/5 Conducting a research on the topic of “Establishing Commitment and Trust Within Enterprise Cluster –Nokia Xingwang Model Case Analysis”, in the form of spot interview and thesis writing; Obtaining top 1 by the graduate department assessment committee of UIBE.