Books
[1] RuiLin YANG, RuiQin ZHANG, JianHong SHAO. Enterprise Market Analysis and Marketing Strategy Study. JiLin University Press.2011.11
[2] GuoZhong QU, XueSong CHEN, Ling SU, JianHong SHAO. Marketing Management. Economics and Management Press. 2008.08
Articles in refereed journals
[1] Jian Hong SHAO, Differentiated Marketing- The Road to Success. Metal World. 2011.06
[2] Jian Hong SHAO, DongFei SHEN. IKEA “Experiential Marketing” study. Metal World. 2011.10
[3] Jian Hong SHAO. Thought and Debates on Higher Education Schools’ Bilingual Education. Metal World. 2009
[4] GuoZhong QU, XueShong CHEN, Ling SU, JianHong SHAO. The Study of Consumption Concept and Consumer Behaviour Relationship. Journal of University of Science and Technology Beijing. 2007
[5] Jian Hong SHAO. Factors Effect on the Development of Family Firms in the Chinese Ceramic Manufacturing Industry. Journal of Comparative International Management.2006.06
[6] Jian Hong SHAO. “Guerrilla Marketing” Study. Journal of University of Science and Technology Beijing.2004.06
