Recently, CERNET of MBA released the “2020 China University MBA WeChat Brand Hot List”. The ranking is formed according to the data from WeChat official accounts of colleges and universities and the Qingbo Index (with WCI as the weighted indicator), covering most of China’s colleges and universities with MBA programmes. A total of 11,122 posts with 8.846 million reading participated in the ranking. Our WeChat official account “MBA Center of USTB” is among China’s TOP50, ranking 36th.
In 2020, facing the brand-new teaching and publicity environment brought by COVID-19, MBA Center of USTB actively take the WeChat official account as the main information carrier for teacher-student and school-enterprise communication. Under the special circumstances, it fully played the role of news reporting, information sharing and MBA culture display.
In 2020, “MBA Center of USTB” broadened contribution channels and further mobilized teachers, students and alumni to contribute materials. By 24: 00 on December 1, 2020, “MBA Center of USTB” published 235 articles, with a total reading volume of 94,192 times, and the number of fans reached a new high and the number of published articles and detailed operation data have doubled[1].
In 2020, the Center revised the column based on the former one and planned many online and offline activities. We held the display of “fighting pandemic” works to present the active action and determination of MBA students and alumni across the country to fight against the pandemic. We organized the Class-building exhibition month to show the colorful activities of each class. We called for writings as “a reply from all corners of the country” to collect the warm blessings from the students all over the country in the back-to-school season. Their words boosted the morale of students preparing for postgraduate examination in 2021. We held photo contest of “Teachers as friends in the fall of USTB”, which achieved click rate of over 60% and nearly 7,000 readings.
The establishment of special activities and columns such as “Jin Ding Cloud Lecture Hall”, “Lecture Room” and “Famous Enterprises and Banks”, with a large number of high-quality posts, enriches MBA students’ campus life, broadens their horizon of the field and creates an academic environment of “thinking and gaining”. It also shows the original aspiration of USTB’s MBA programme: to cultivate high-caliber talents with social responsibility and international vision, with solid economic management theory, with organizational management ability and leadership innovation ability.
In the future, “MBA Center of USTB” will further promote the publicity system building and standardized management, foster a more efficient online communication platform for schools, enterprises, teachers and students, create a more professional new media brand image of USTB’s MBA programme, and finally add to the glory of USTB’s MBA programme.