Programme overview
In order to achieve the goal of building the national first-class information management and information system specialty and promote the integration of cutting-edge big data management and application specialty, the master’s degree programme of SEM intends to contribute to the “one core and two wings” collaborative education plan of the Department of Management Science and Engineering. As such, it can cultivate leaders skilled in enterprise management informatization and digital transformation, and cultivate data insight pioneers good at drawing parallels from inference and empowering organizations.
Therefore, it is recommended that students of MBA/MEM/MPAcc programme participate in the project, and promote the deep integration of liberal arts, science and management, information technology and big data technology. The students can also promote the innovative development of business administration/engineering management in integrating the new generation of information technology, big data and artificial intelligence technology, and develop high-level industrial intelligence and social intelligence systems.
Programme Content
The programme is the further expansion and application of mobile application development and business analysis practice in information management and information system specialty and big data management and application specialty. Undergraduate students already have the professional theoretical foundation, cognitive practice and professional practice.
Students of MBA/MEM/MPAcc programme will take advantage of their rich working experience and profound understanding of needs to form a team with undergraduates majoring in information management and big data, and to carry out cross-disciplinary and interdisciplinary cross-practice innovation projects based on the big data analysis experimental platform. It is hoped that MBA/MEM/MPAcc students will provide practical enterprise projects for development and experiment, and provide supports including practical enterprise scenes, professional background, technical background for the project.
There is no requirement for MBA/MEM/MPAcc students’ IT technical background;
Programme Arrangement
In October, 2021: Preliminary topics will be selected by the program’s joint review group. In mid-to-late October, according to the submitted materials, the review group will pre-select teams to enter the cross-practice innovation class and provide review feedbacks.
From November, 2021 to April, 2022, all the teams will organize academic reports regularly and complete interim reports.
From May to July, 2022, each team report and systematically present their data processing and experimental result analysis in the form of PPT and report. The joint review group will score the results. Undergraduate team members will get innovation credits, and graduate team members will get practice credits. The following certificates and awards will be granted:
Grand Prize (1 team): Certificate with 3,000 yuan for the team.
First prize (2 teams): Certificate with 1,000 yuan for the team.
Second prize (3 teams): Certificate with 600 yuan for the team.
Third prize: Only certificate.
Excellence award: Only certificate.
Student and Enterprise Gains
Students of MBA/MEM programme get innovation credits and practice credits. They will be given 0.25 points, 0.5 points and 0.5 points respectively for achieving program approval, mid-term pass and closure. And 1 point is given for the grand prize and first prize, 0.5 points for second prize and 0.25 points for third prize. Students of MPAcc programme: 0.25 points will be given for achieving each phase of the program approval, mid-term pass and closure and 0.25 points given for award winners (regardless of award level and only to the grand, first, second and third prizes). Note: Credits for each phase can only be obtained when each group’s school instructors or committee have evaluated their contributions and work as qualified.
Students of MBA/MEM/MPAcc programme help the group to better understand customer needs, industry development trend and the practical needs of enterprises. Students with years of background in information technology and big data and rich in experiences can join the teams as enterprise mentors, and will get Excellent Guidance Certificate if the team wins awards.
Self-improvement: Students of MBA/MEM/MPAcc programme will improve their ability in information management, big data application analysis and system innovation. They will enhance their ability to independently find, analyze and solve problems. They will also be able to transform theoretical knowledge into practical experience and integrate knowledge with practice.
Dissertation topic selection for MBA/MEM/MPAcc students: Students can determine the topic and work on the dissertation based on this programme to improve its practical value.
Learning from renowned teachers: This programme is supported by USTB-SEM, and excellent teachers and part-time tutors are invited to lead and guide the project team, providing tailor-made digital solutions for enterprises and pioneering enterprise digital transformation.
Reports with group insights: Collecting insights from team members, each group will submit a complete project report to the enterprises, participate in the project defense and take on roadshows.
School-enterprise cooperation: Enterprises proposing the topics can take this opportunity to further cooperate with USTB in various aspects to improve the influence and reputation of their brand.
Registration information
QR code for registration: Fill in the electronic entry form. If there is a practical research of the enterprise, fill in the title of the research in the column “Name and Introduction of the Programme”:
Deadline: Free registration until full capacity.