On April 8, an alumna of the School of Economics and Management (SEM) at the University of Science and Technology Beijing (USTB), delivered the 48th lecture in the school's Management Horizons alumni series
Shen Jing, a 2000 graduate in International Trade from the School of Economics and Management (SEM) and Deputy General Manager of the Marketing Department at China Postal Express & Logistics Co., Ltd., was invited to deliver a talk titled “Trends in the Express Logistics Industry and Career Opportunities in Key-Account Marketing in the Age of AI.” Wu Sen, Party Secretary of SEM, chaired the lecture.
Over ninety minutes, Shen framed express logistics as a strategic foundational industry and mapped its competitive structure. She traced the sector's shift from "sweat logistics" to "smart logistics" under AI, and argued that key-account marketing is moving from passive response to proactive prediction and expanding beyond logistics fulfillment to supporting and informing production decisions.
In the Q&A, Shen answered students' questions about career choices and core competencies. Drawing on her industry experience, she encouraged them to keep pace with technological change, align their abilities with industry needs, and develop data-driven thinking and the ability to create value with partners.
At the conclusion of the lecture, Wu thanked Shen on behalf of SEM for her insightful presentation. She noted that Shen had brought together national strategic priorities, technological transformation, and talent development, offering faculty and students valuable insights that combined a broad strategic perspective with practical relevance. She added that the lecture demonstrated the sense of responsibility and professional vision of SEM alumni.
Wu emphasized that the Management Horizon Alumni Lecture Series would continue to connect students with alumni expertise and support the growth of young people. Through industry insights from diverse perspectives, the series aims to broaden students' horizons and equip them for future challenges. She also expressed her hope that more alumni would return to their alma mater to share their experiences, inspire new thinking, and support the development of future generations of students.
