On April 25, USTB's School of Economics and Management held the final and award ceremony of the second Going Global Cup Outbound Investment and Cooperation Case Analysis Competition, focused on CITIC Pacific Special Steel's globalization strategy.
The theme was "The International Transformation and Upgrading of Steel Enterprises: A Practical Exploration Based on CITIC Pacific Special Steel Group's Globalization Strategy." Attendees included Tian Wei, Deputy Director of the Expert Committee of the China Chamber of International Commerce for Machinery and Electronic Products; Huang Xiaoxia, Vice Dean of SEM; Wang Chen, Director of the Professional Master's Center; and Zhu Xiaoning, Party Secretary of the Department of Engineering Management and Technical Economics.
The final used a dual-track head-to-head format with three rounds: group proposal presentation, mutual Q&A, and judge questioning. Contestants delivered outbound investment case analyses drawing on professional expertise and market insight.
Tian Wei drew on decades of overseas experience to emphasize the strategic value of language skills. "In foreign-related engineering and legal fields, English is by no means merely a communication tool," he said. "It is an essential survival skill for participating in the making of international rules, mitigating business risks, and ensuring project profitability."
Huang Xiaoxia announced the results and praised the teams' striving and collaborative spirit. She noted that as outbound investment deepens, employers increasingly need professionals with international vision, cross-domain analysis, and innovative problem-solving. SEM has adjusted its curriculum and added courses such as "Introduction to Outbound Investment and Cooperation," she said, and will continue to use platforms like the Going Global Cup to deepen industry-education collaboration.
Launched on March 26, the competition drew 39 participating teams.
