To further implement the national “Manufacturing Power” strategy, strengthen the integration of theory and practice, and promote deeper collaboration among industry, academia, and research, faculty members Yin Kui and Lin Min from the Department of Business Administration led a research team to Xuzhou, Jiangsu Province, on October 15. The team visited Jiangsu Shuxin Pet Products Co., Ltd. and Jiangsu Jinpeng Group (Jimai) Co., Ltd.
The research focused on several key themes, including organizational transformation in digital and intelligent upgrading, innovation in human resource management within the manufacturing sector, and managerial challenges in international operations. In the context of the rapid development of new productive forces, high-quality growth in manufacturing increasingly depends on management innovation and talent support. Both sides agreed on the importance of strengthening collaboration with leading enterprises through case studies, joint research, and talent cultivation initiatives, thereby supporting firms’ digital transformation and international expansion.
Company Profiles
Jiangsu Shuxin Pet Products Co., Ltd., originally founded in 2013 and formally established in 2017, specializes in the OEM and ODM production of tofu cat litter. With annual sales exceeding RMB 500 million in 2024, it is one of the earliest and largest manufacturers of tofu cat litter in East China.
Jinpeng Group is an international electric vehicle manufacturer integrating research and development, production, and sales. With an annual production capacity exceeding 3 million vehicles, the company operates more than 17,000 sales outlets worldwide. It ranks first nationally in sales of low-speed pure electric passenger vehicles and electric tricycles, having served over 15 million users globally.
Contributed by: Department of Business Administration
Reviewed by: Jin Jiahua
