Led by Professor Wei Jun, 2025 master's students from the University of Science and Technology Beijing School of Economics and Management (SEM) visited Beijing Dianliang Testing Equipment Co. on May 22.
The visit was part of the Human Resource Training and Development course, designed to connect classroom theory with corporate culture practice at a high-tech manufacturer.
Deputy General Manager Zhou Zhengqi welcomed the group, and a corporate culture ambassador guided the tour of the company's exhibition hall, covering its history, semiconductor testing equipment, precision components, honors, and patents.
Students also visited the second-floor offices, discussing the company's Party-building brand "1566 Vanguard," its motto "Sincerity and Excellence Stem from Creativity," and its the Four More, Four Less talent philosophy.
In the Focus meeting room, they watched a company film and discussed culture implementation and brand communication, deepening SEM's school-enterprise collaboration.
