On June 21, the “Zhiyuan Cup” MBA Case Competition and the campus qualifying round for the 11th National Management Case Elite Competition were successfully held at the School of Economics and Management, University of Science and Technology Beijing. The event aimed to simulate real-world business competition through the analysis and discussion of prominent socio-economic cases, thereby enhancing MBA students’ comprehensive analytical and decision-making capabilities.
On June 21, the “Zhiyuan Cup” MBA Case Competition and the campus qualifying round for the 11th National Management Case Elite Competition were successfully held at the School of Economics and Management, University of Science and Technology Beijing. The event aimed to simulate real-world business competition through the analysis and discussion of prominent socio-economic cases, thereby enhancing MBA students’ comprehensive analytical and decision-making capabilities.
A total of 17 teams, comprising nearly 200 MBA students, participated in the competition. The event was conducted simultaneously across two venues, delivering an intellectually stimulating and dynamic contest filled with both passion and insight.
The campus qualifier consisted of two stages: a pre-competition blind review and an on-site competition. Final scores were determined based on the combined performance in both stages. During the on-site competition, a head-to-head (PK) format was adopted, with two to three teams presenting in each round. All teams conducted in-depth analyses of the case titled “Data-Driven and Ecosystem Empowerment: BaviTech Leading the Path of Smart Mobility.”
Focusing closely on the case theme, the 17 teams approached their analyses from four key dimensions: case background, analytical framework, strategic design, and concluding insights. Drawing upon relevant theoretical knowledge, participants offered original perspectives and practical solutions, fully demonstrating their abilities to identify, analyze, and solve complex managerial problems.
After more than three hours of intense competition, the teams “Zhiyuan Huamao” and “BBK” emerged as the champions, winning the First Prize. The teams “Blade to the Peak,” “Breakthrough Alliance,” “Donut,” and “Overcoming Obstacles” were awarded the Second Prize. In addition, two participants received the “Most Valuable Player (MVP)” award, and two participants were honored with the “Best Presentation Award.”
Following the competition, Professor Jia Zhenquan and Professor Shang Duo provided professional feedback on team performances across both venues. They highly commended the participants’ enthusiasm and on-site performance, emphasizing the significance and value of the MBA Case Elite Competition, while also encouraging students to strive for even higher standards in their future academic and professional pursuits.
This competition not only showcased the competence and spirit of USTB MBA students but also further strengthened their abilities in comprehensive analysis, communication, teamwork, and decision-making. It contributed to the School’s mission of cultivating management professionals with both strong theoretical foundations and practical expertise. We look forward to seeing our students excel in future competitions and achieve outstanding results.
Contributed by: Professional Master’s Program Center
Edited by: Chen Huanli
Reviewed by: Huang Xiaoxia
