A four-student MBA team from USTB's School of Economics and Management won first prize in the national final of the 18th Cesim Elite Business Simulation Competition, held in Beijing from April 24 to 26.
The team comprised Wei Ziqi, Li Kun, Du Ruitao, and Hu Danping, all from the MBA class of 2025. SEM faculty advisor Li Xiaohui received the Outstanding Advisor Award.
Cesim Elite originated as a Nordic global business simulation contest in which students solve real corporate challenges within a simulated competitive market. This edition opened in October 2025 and drew two thousand teams from nearly 170 institutions for the preliminary rounds; 120 teams advanced to the national final.
The final consisted of three rounds: simulated business decision-making, a business case presentation, and an English team introduction. The case for the presentation round focused on the automotive supply chain. Veijo Kyosti, Global Chief Executive Officer of CESIM, served as a judge and commented on the English presentations.
USTB SEM holds the three major international accreditations of AMBA, AACSB, and EQUIS. The School emphasizes competition-driven pedagogy, guiding MBA students to build management skills and practical decision-making through realistic simulations.
