Recently, the School of Economics and Management at USTB welcomed 296 new undergraduate students of the 2026 cohort as they completed registration and moved into dormitories on campus.
The morning check-in began at 8 a.m. with counselors and orientation volunteers on hand to process paperwork, carry luggage, and guide new students through the University Gymnasium and the SEM Building.
Students moved through check-in points, signed on a magnolia-tree silhouette backdrop, and posed for photos with the SEM Ox mascot. University and School leaders visited the orientation site to review progress, thank faculty and volunteers, and welcome the new students.
In the afternoon, the School held a parent meeting. Yan Liu, Deputy Party Secretary and Vice Dean of the School, reviewed university and School development, undergraduate program features, student support systems, and home-school collaboration.
“Parents should understand, trust, support, and encourage their children, and build a bridge between home and school to jointly support their growth,” Liu told attendees.
Counselors for the 2026 cohort introduced themselves to parents and said they would accompany students throughout their four years of study. The School highlighted its motto of Seeking Truth and Pursuing Innovation throughout the welcome events.
