On September 8, 2023, the Department of Science and Technology of the Inner Mongolia Autonomous Region announced the list of winners of the 2022 Inner Mongolia Autonomous Region Science and Technology Awards. The research achievement titled “Research and Application of Key Technologies for Multi-Source Heterogeneous Big Data Collection and Analysis in Highly Dispersed Retail Terminals,” developed by the team led by Professor Gu Wei of our School, won the Second Prize of the Inner Mongolia Autonomous Region Science and Technology Progress Award.
This project focuses on the retail network of highly dispersed and large-scale retail terminals. Using the construction of an integrated marketing management and control platform as its foundation, the team developed a precision marketing system based on the analysis of multi-source heterogeneous big data, integrating functions such as data collection, data analysis and forecasting, and consumer preference analysis and prediction. The project has played a significant role in improving product sales, promoting precision marketing, uncovering deeper consumer demand, enhancing user service quality, and strengthening scientific management capabilities. It has also achieved notable results in promoting enterprise digital transformation and intelligent management.
The Inner Mongolia Autonomous Region Science and Technology Award is the highest scientific and technological honor in the autonomous region. It is awarded once every two years, and recipients are scientific and technological professionals and achievements that have made major contributions to the economic and social development of Inner Mongolia.
Contributed by: Office of Scientific Research and Discipline Development
Editor: Lu Qi
Reviewed by: Huang Xiaoxia
